Raising future innovators to bridge food deficit

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An innovation hub, P-Curiosity Lab (PCL), based in Morocco, is working to raise innovators to help farmers  in Morocco, Nigeria and other countries to run successful agribusinesses  and grow more crops, DANIEL ESSIET reports.


Few innovators are seeking ways  into the startup community, with plans to develop their ideas, launch companies and scale up. An international innovation hub, P-Curiosity Lab (PCL), based in Morocco, offers university students this opportunity.

PCL provides a platform for agritech solutions to reach farmers in Nigeria, Morocco and the rest of Africa. The hub is interested in innovations that contribute to a healthy, well-trained rural people.

PCL is an innovation unit committed to ensuring a community-led transformation for smallholder farmers across Africa, and this by providing inclusive, sustainable and innovative services.

Its Head of Innovation, Mohammed VI Polytechnic University (UM6P), Morocco, HousniLamia, said the hub’s main mission is to create innovative services for rural people related to socio-economic development, sustainability and environmental health.

She said smallholder farmers are the drivers of agriculture. Through innovative services, she said they could be empowered to improve productivity and ability to boost growth and rural prosperity.

She said PCL was created to play an active part in shaping the future of smallholder farmer through innovation.

PCL works with individuals with world-shaping ideas, actors seeking to develop solutions or scientists looking for their applications ideas.

Her words: “We tackle challenges with ideas holders (start-up).”

Selected ideas holders are incubated at the laboratory, located at UM6P, Morocco. There, they explore, prototype and test innovative services to serve farmer sustainably and finding a new opportunities to improve services business.

Read Also: Unlocking the potential of agribusinesses in Southwest


In PCL, students, researchers, professors and professionals feed each other. The exchange between the world of science and that of the companies allows the realisation of new ideas and the commercialisation of the services that come from it.

At PCL, companies benefit from a platform that allows them to collaborate with the UM6P and thus advance their business through service innovations.

The exchange between young talents, researchers and entrepreneurs, according to her, make innovation happens.

This month, she said, there was a cross universities’ challenge about using innovation to address health care services.

According to her, 145 ideas were submitted. Out of this, she said 36  were selected, adding that during the pitch contest, only six ideas scaled through.