I Refused to Let Nigerian Brands Stay Invisible -Bolaji Oyindamola Tinubu

The Story Behind Resolve and Resolute.Young, bold, and on a mission — Bolaji Tinubu is the marketing consultant who believes every African brand deserves to shine.

By Bolaji Oyindamola Tinubu  |  Founder & Lead Consultant, Resolve and Resolute.

There is a fire in Bolaji Oyindamola Tinubu's eyes when she talks about brands. Not the passive kind of fire — the kind that politely admires a problem from a distance. The kind that refuses to sit still until something changes.

For Tinubu, the problem is one she has witnessed up close, again and again: brilliant Nigerian businesses — full of potential, full of passion, full of genuinely great products and services — failing not because they lack quality, but because nobody knows about them. Or worse, the wrong people know about them. Or they are being presented in the wrong way, with the wrong message, to an audience that was never really theirs to begin with.

"I kept watching great businesses shrink and disappear," she says. "Not because they were not good enough. But because they had never been told that strategy matters. That clarity matters. That your brand is one of the most valuable assets you have — and if you do not build it with intention, someone else will define it for you."

A Mission Becomes an Agency

That frustration became a mission. And that mission became Resolve and Resolute — a strategic marketing agency that Tinubu founded with one driving purpose: to help brands elevate themselves and reach their full potential.

The name is deliberate. Resolve, because building a great brand requires courage and commitment. Resolute, because the path is rarely straight, and the businesses that win are the ones that do not waver. Together, they encapsulate the agency's ethos: purposeful, bold, and unwilling to settle for mediocrity.

And the tagline? Building Brands That Matter. Three words that carry the weight of everything Tinubu believes about business, about Africa, and about what is possible when a brand chooses to be intentional.

“Nigeria has some of the most creative, innovative, hardworking entrepreneurs in the world. They just need someone to help them tell their story the right way.”— Bolaji Oyindamola Tinubu, Founder, Resolve and Resolute

Young, Energetic, and Unapologetically Ambitious.

Resolve and Resolute is not your typical consulting agency. It is youthful. It is energetic. It moves fast, thinks boldly, and approaches every client challenge with a freshness that the industry desperately needs. The team brings together creative thinkers, analytical minds, and strategic consultants who are all united by one belief: Africa's brands deserve better.

Operating out of Nigeria with a pan-African vision, the agency has quickly carved out a reputation for delivering not just beautiful brand identities, but actionable strategies that actually move the needle for business. Because at the end of the day, a logo is just a logo. What matters is whether your audience knows who you are, believes in what you offer, and chooses you — again and again.

What She Tells Every Client

"The first question I ask every client is: if your business disappeared tomorrow, would anyone notice? And if they would — why? That is your brand. That is what we need to build on."

It is a confronting question. But it is the right one. Because the businesses that can answer it clearly are the ones that grow with confidence, attract the right customers, and build the kind of loyalty that no competitor can easily buy away.

Tinubu and her team work with clients to define their brand identity, understand their audience at a deep level, craft compelling messages that resonate, and build marketing strategies that are tied directly to business outcomes. No vanity metrics. No empty campaigns. Just results.

A Vision Larger Than One Agency

Ask Tinubu where she sees Resolve and Resolute in ten years, and her answer is immediate. "Everywhere that African brands are growing and winning, we want to have played a role. I want us to be part of the story of how African business came into its own."

It is a vision as big as the continent itself. And from everything she has built so far, there is every reason to believe she is exactly the person to help make it real.

For brands ready to stop hiding and start mattering — the conversation starts with Resolve and Resolute.